Trying to make sense of growing online marketing landscape is difficult. If you’re running your own law firm or you would like to, you already know that marketing is one of the most important activates that your company will ever focus on. Just when you think that you have everything wrapped up neatly, a new marketing portal comes out that demands everyone’s attention. Social media has fast become that portal, a world where brands can be made and new audiences can be explored every day of the week. That might sound like hyperbole, but we assure you that it’s not the case. The statistics on social media are definitely there, and this is a medium that you don’t want to miss out on.
Making sure that you have the best social media solutions for lawyers is going to be important for the entire law firm as a whole. If you’re a principal in the company, then you want to make sure that you have all of your marketing bases covered. But if you’re one of the lawyers working for the firm and you want to stand out, mastering social media is truly a good thing.
It all starts with knowing how to reach out on social media. The top mistake that lawyers make is that they go immediately into telling the audience about what the law firm has going on in terms of sales. Sales is definitely part of the equation, but you have to make sure that you’re offering more than just sales. You’re not going on Facebook to be a coupon book. You want to show your audience that you have something worth talking about.
When you have time to present your law firm’s story in a meaningful way, other audiences will pick up on that. They want to be cared for in a way that makes sense for them. The advice that you would give to someone seeking a divorce is going to be a little different than how you would approach a busy that’s been debating whether to go for bankruptcy. Filing bankruptcy is a major decision, just like getting a divorce is a major decision. Your audience is going to want to gather around you and get real advice for these situations.
Will you have to balance between educating the public about the hot topics of the moment and actually getting more people to check out what your law firm is all about? Absolutely. You don’t want to go too overboard with posting. If you feel that you’re posting too often in a single day, you can feel free to split up your posts and put them on other days.
As a busy lawyer, you have a lot on your plate. Don’t think that embracing social media means having to do it all yourself. You can always hire a social media expert to help the firm get started on the right foot. You can even have your legal secretary take over some of the social media project. But you should always make sure that everyone gets a trial period to learn the ropes. New information is going to be interesting no matter who you are. If you want to get a good footing in social media for law firms, you must ensure that you have an audience that really wants to speak to you.
The future for social media looks bright, with even more users anticipated over the remaining years to come. Are you ready? Make sure that you get the best social media things possible, as it really does make a difference!